In the picture, F1 legend @michaelschumacher wears 1996 Omega Speedmaster Schumacher. It came with a choice of either a red 🔴 or yellow 🟡 dial (celebrating Schumacher’s first year driving for Ferrari) and a choice of either a red or yellow leather strap or stainless steel bracelet.
The watch came packaged in a small rubber tire that could be pulled apart, splitting at the middle to reveal the watch. On the right side of the tire was Mr. Schumacher’s signature and on the left were Omega brand markings. Included was a small stand that prevented the whole get-up from literally rolling away from the owner. The production ran from 1996 to 1999.
💰Market: ~$3,000